Scalable Solutions

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Fractional Sales Leadership

High-level sales management without the overhead of a full-time executive. Ideal for organizations in transition, scaling up for a major launch, or requiring a veteran hand to steer the ship.

Focus: Pipeline management, forecasting, and executive strategy.

B2B Event Advisory

A comprehensive look at your event portfolio to identify untapped revenue streams. We analyze your current sponsorship models and exhibitor retention strategies to ensure every square foot is optimized for profit.

Focus: Revenue diversification and market positioning

Sales Team Development & Mentoring

Building a culture of high performance. I work directly with your sales teams to refine their pitch, master the nuances of the event industry, deliver compelling value propositions, and build high-value, repeat accounts more consistently.

Focus: Skill-gap analysis and tactical coaching.

Operational Management Advisory

Streamlining the essential "bag work"—the behind-the-scenes processes that keep a sales organization moving. We audit your CRM workflows, lead-gen tactics, and reporting structures to eliminate friction.

Focus: Process optimization and efficiency.

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[ CASE STUDIES ]
[ CASE STUDY ]

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The Revenue Turnaround

Sales Strategy & Execution

  • A legacy B2B event was seeing a year-over-year decline in sponsorship revenue and exhibitor retention, to the tune of 40% revenue loss. The existing sales model was reactive rather than strategic.

  • Conducted a full audit of the sales pipeline, restructured the outreach cadence, and identified three high-value, untapped sponsor categories.

  • Achieved a 22% increase in total event revenue within the first 12 weeks and secured two multi-year "Anchor" sponsors.

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Fractional Leadership & Scaling

[ CASE STUDY ]

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  • A rapidly growing event organizer lacked senior-level sales management to lead a new team through a high-stakes launch.

  • Stepped in as a Fractional Sales Director to build the sales infrastructure from the ground up, including CRM implementation and compensation modeling.

  • Successfully hit 100% of the launch sales target providing a stable foundation for a permanent hire.

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[ CASE STUDY ]

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Process Optimization

  • A sales team was bogged down by inefficient "bag work"—administrative friction and poor lead-gen workflows were cutting into active selling time by 40%.

  • Streamlined the lead-to-close workflow and implemented a high-velocity prospecting system tailored to the event industry.

  • Increased "active selling time" by 50%, resulting in a record number of new business contracts signed in a single quarter.

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[ CASE STUDY ]

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Sales Team Transformation

  • A high-potential sales pod was struggling to close enterprise-level deals, consistently losing out to competitors during the final negotiation phase.

  • Implemented a targeted coaching program focused on value-based selling and navigating complex stakeholder hierarchies in B2B environments.

  • The team closed three of their largest contracts to date within 90 days of the program’s conclusion, shifting the average deal size up by 15%.

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